Latitude works!

A pleasant surprise when I woke up today. An update seems to have been pushed to the HTC Dream in Australia overnight that enabled Latitude on Google Maps.



What is latitude? In short it is a location sharing program that sits on top of Google Maps on your phone. It uses GPS and/or Cell Tower Triangulation to detect your location and share it with the friends of your choosing. It is of course, also shared with Google.



If you are bumming around in a shopping centre and want to know if any of your friends are as well, it is as easy as firing up the app.



So why are google doing this? Well the most obvious reason is location based advertisement, which, like advertisement in games, will be much more important when Augmented Reality becomes commonplace.


The question now is... where is my cupcake?

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